Jakarta, October 21, 2023 -  PT Mitra Cipta Hardi Elektrindo (MCHE), a leading distributor of mechanical and electrical equipment in Indonesia, held a "Grand Opening Showroom Cheetah Safety Wear" on Saturday (21/10/2023), in Glodok, West Jakarta.

The inauguration of Cheetah's physical showroom managed by MCHE as an authorized distributor was attended by Michael Hardinata Wirawan as CEO of PT Mitra Cipta Hardi Elektrindo.

Through his speech, Mr. Michael expressed his gratitude for the cooperation between MCHE and PT Forta Larese as the manufacturer of Cheetah Safety Wear, one of the world's leading and most trusted brands of safety shoes and Personal Protective Equipment (PPE).

"I hope this is the first step where we can keep running and make Cheetah a top of mind product in Indonesia," said Mr. Michael.

The event was also attended by the Director of PT Forta Larese (Cheetah Safety Wear), Mr. Daniel Tjitra, who was accompanied by Cheetah Sales Manager, Mr. Jevri Christanto.

On this occasion, Mr. Michael together with Mr. Daniel and Mr. Jevri inaugurated the opening of Cheetah's showroom and physical store symbolically through a ribbon-cutting agenda, followed by cutting tumpeng.

Meanwhile, PT Forta Larese has high hopes for the establishment of a showroom for Cheetah products in an effort to improve the customer experience for their customers.

"With this place, customers can see directly, can try on Cheetah shoes directly," explains Mr. Jevri Christanto.

As the authorized distributor of Cheetah Safety Wear, MCHE had the opportunity to open a physical store that provides Cheetah Safety Shoes products directly to customers.

In this showroom, customers can learn more deeply and try on Cheetah's high quality safety shoes.

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MCHE and Cheetah Safety Wear Partnership

CEO of PT Mitra Cipta Hardi Elektrindo, Mr. Michael Hardinata Wirawan, emphasized that the inauguration of the partnership with Cheetah further proves MCHE's commitment to being the leading solution for customers in maintaining occupational safety and health.

"By becoming an authorized distributor of Cheetah Safety Wear, we hope to provide the best solution for our customers in maintaining occupational safety and health," Mr. Michael said on the occasion, Monday (6/3/2023).

About Cheetah Safety Wear

Cheetah Safety Wear is a brand of safety shoes that is known to apply high quality standards production. This makes Cheetah products undoubtedly a market leader in this industry.

The Cheetah brand is produced under the auspices of PT Forta Larese, a local company established in 1972 with a focus on producing special military boots manufacturing for the Indonesian National Army (TNI).

Having a long history and a record of good performance reputation, Cheetah has succeeded in becoming a local brand that has successfully expanded to the international level with a range of quality safety footwear products that have been tested and certified.

MCHE: The Best Authorized Distributor of Cheetah Safety Wear

PT Mitra Cipta Hardi Elektrindo is an authorized distributor of Cheetah Safety Wear with experience in providing products from many international brands, especially in the electrical and mechanical and industrial fields.

PT MCHE is committed to making it easier for customers and end users to reach Cheetah products through the opening of a showroom located in the Glodok area, Jakarta.

This step is expected to have a positive impact on the industry in Indonesia in maintaining the safety and health of workers.

By carrying the tagline “One Stop Solution for Your Electrical Needs”, PT MCHE always presents quality products to complement customer needs in a one-stop, complete and easy system.

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