Strategic Partnership Between PT Mitra Cipta Hardi Elektrindo and FLUKE

PT Mitra Cipta Hardi Elektrindo celebrated the inauguration of its partnership with FLUKE, the newest brand in its portfolio, during a grand and lively launch event titled “The Most Wanted Lucky FLUKE”. The event took place on Tuesday, November 12, 2024, in Jakarta.

This vibrant occasion marked PT Mitra Cipta Hardi Elektrindo's official role as FLUKE's authorized distributor in Indonesia. FLUKE specializes in manufacturing high-quality testing and measurement tools for various industries, such as digital multimeters, clamp meters, thermometers, and more.

The brand is renowned for delivering tools that provide precise and durable measurements while being user-friendly in the field. These features make FLUKE a top choice for troubleshooting and diagnostics across numerous industrial applications.

Through this collaboration, FLUKE aims to expand its market reach in Indonesia by leveraging PT Mitra Cipta Hardi Elektrindo’s reputation as a trusted electrical and mechanical distributor with over 27 years of industry experience.

The partnership was officially signed by PT Mitra Cipta Hardi Elektrindo's President Director, Michael Hardinata, and FLUKE’s Managing Director, Mirna Maroun. Both executives dressed in cowboy-inspired costumes to align with the event’s theme, adding a festive touch to the proceedings.

“We are thrilled to welcome FLUKE as one of our strategic partners. This partnership is not only a testament to MCHE’s growth but also reflects our commitment to providing the best and most reliable testing technology in Indonesia. Together with FLUKE, we are optimistic about offering more comprehensive services to our customers across various sectors,” said Michael Hardinata during a press conference.

From FLUKE’s perspective, the partnership underscores the importance of engaging with Indonesia’s dynamic market, which has a high demand for reliable technological solutions. “Indonesia is a vibrant market with significant needs for dependable technological solutions. We are delighted to collaborate with MCHE, and through this partnership, we are confident that FLUKE's global expertise and innovative products will become more accessible to the local market,” stated Mirna Maroun.

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Festivities at “The Most Wanted Lucky FLUKE” Grand Launch

The grand launch was not only about signing a partnership but also featured an array of entertainment, including games, photo contests, and door prize giveaways, creating a memorable experience for all attendees.

The cowboy-themed event saw participants actively embracing the theme with costumes, stage decorations, and captivating entertainment throughout the night. A highlight of the evening was a performance by the Indonesian band G-Pluck Beatles, delivering authentic renditions of The Beatles’ hits with vintage instruments and an outstanding stage presence.

As a token of appreciation for the attendees' enthusiasm, the event also hosted a “Best Costume” competition, rewarding participants who fully embodied the cowboy theme of “The Most Wanted Lucky FLUKE”.

FLUKE Products Now Available Through PT Mitra Cipta Hardi Elektrindo

With this partnership, FLUKE products will now be distributed directly to customers in Indonesia via PT Mitra Cipta Hardi Elektrindo. The offerings include flagship products such as digital multimeters, thermometers, clamp meters, industrial multimeters, and other testing solutions that meet international safety standards and Indonesia’s SNI certification.

In addition to offline sales, FLUKE products will also be available on PT Mitra Cipta Hardi Elektrindo’s e-commerce platform, Hokione.id, ensuring that customers can conveniently access FLUKE’s measurement solutions through a secure, fast, and user-friendly online shopping experience.

Hokione.id, launched by PT Mitra Cipta Hardi Elektrindo in 2022, is a comprehensive e-commerce platform for electrical and mechanical needs. It caters to both household and industrial markets, serving B2B and B2C customers with features like installment payment options, bulk orders, internal courier delivery, and multi-address shipping.

PT Mitra Cipta Hardi Elektrindo: Authorized Distributor for FLUKE in Indonesia

As a trusted distributor of electrical and mechanical tools for over 27 years, PT Mitra Cipta Hardi Elektrindo partners with leading global brands like Schneider Electric, Legrand, and Karcher. With its tagline "One Stop Solution for Your Electrical Needs," Mitra consistently delivers high-quality products to meet diverse customer demands with a complete and seamless system.

Hokione.id has become a go-to e-commerce platform for electrical and mechanical products, serving major industries while ensuring sustainability and safety. The addition of FLUKE to Mitra’s portfolio reinforces its position as a key player in the Indonesian electrical and mechanical distribution industry.

With FLUKE’s grand launch, Indonesian customers can now easily access a wide range of FLUKE testing solutions both offline through PT Mitra Cipta Hardi Elektrindo and online via Hokione.id.

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